Trade Promotion and Marketing

Trade promotion means marketing efforts made for increasing the demand for products.It also refers to the advancement of trade into a higher level.It is the well-developed state or trade. The more important thing of trade promotion is the production of goods and satisfying the consumers groups. We need to solve problems of trade for the promotion of trade.

It is very important for Nepal to apply active trade promotion strategies for improving its trade balance.

• Quality goods and services should produce
• Control the border movements effectively
• Emphasizes the production of traditional handicrafts items
• Goods should be availed in the international market
• Providing education and training to laborers
• Giving priority to the region wise and commodity wise trade diversification
• Training for laborers and education for everyone should be given.

Efforts made by the government of Nepal for the trade promotion and marketing

• The collection of the statistics of Nepal's foreign trade.
• Government has conducted training to laborers producing ready-made clothes
• Government has run training for producing Nepali paper, Lokta, Allo processing
• Publication of Nepal trade statistics
• Operation of training programs for the production of Allo and jute
• The operation of training programs for women, Dalit, janjati, Adibasi, and unemployment youth to Allo thread production, development, and knitting clothes.