New Product Development Process

Filter Course

Core Concepts and Importance of Marketing

Various Concepts of Marketing

Marketing Mix

Marketing in the contemporary world

Green marketing

E-Marketing

Pyramid Marketing and Rural Marketing

Meaning of Marketing Environment

Classification of Marketing Environment

Impact of macro environment in marketing

Reactive and Proactive Marketing

Market Information

Marketing Information System

Components of Marketing Information System

Concept of Marketing Research

Areas of Marketing Research

Concept of Buyer and Buyer Behavior

Model of Buyer Behavior

Importance of Understanding Buyer Behavior

Consumer Buying Behavior

Consumer Buying Process

Influencing Factors of Buying Behavior

Organizational Buying Behavior

Organizational Buying Process

Factors Influencing Organizational Buying Behavior

Segmentation of Market

Targeting the market

Positioning

Concept and levels of the Product

Product Classification

Product Life Cycle

Product Life Cycle Strategies

Implications of Marketing strategies in the Product Cycle

Concept of New Product

New Product Development Process

Branding Strategies

Packaging

Labeling Decision

Product Mix and Line Strategy

Service Marketing

New Product Development Process

Published by: Nuru

Published date: 21 Mar 2022

New Product Development Process in Principles of Marketing - reference notes

New Product Development Process:

A new product development process usually calls for the following six steps:

Generation of New product ideas
Screening and evaluation of product ideas
Business analysis
Product development
Test Marketing
Commercialization