Label is an elaborately designed 'graphic' that is a part of the package. The label may include only the 'brand name' or a great deal of 'information' about the product. Therefore, there is a close relationship between labeling, packaging, and branding.
Types of Label:
Brand Label: Brand Label hence refers to the label that is used in the packaging of products. Brand label is a brand in itself and labels too.
Grade Label: When the grade of the quality is shown in terms of number or words, it is called grade label.
Informative Label: The label that describes the various aspects of the product is referred to as an informative label.
Factors to be considered while labeling the product:
The major factors that are considered in labeling the product are listed as follows:
