Published by: Mandira
Published date: 10 Feb 2022
Learning about the why’s of buyer behavior is a very difficult task since the marketer requires searching the answer of why’s in the minds of consumers. There are several approaches or models through which the right answer can be obtained. Among many models of buyer behavior, ‘stimulus-response’ approaches is one. It is a very popular model of buyer behavior also known ‘S-R’ model.
Marketing and Other Stimuli
Stimuli is something that creates the need in the person’s mind. In other words, stimuli is a source that helps to inspire of provide ideas in the buyer about how s/he is interested in acquiring a product or service. For example, a company’s advertisement may be a stimuli.
Buyers Black Box(processing)
Buyer’s black box refers to the information related to buyer about how s/he analyze in buying the desired products and services. If a marketer wants to know about the consumer or buyer, he must be able to open and see this black box. In doing so, the company should analyze two major aspects of buyer.
Buyer Response
Buyer response, refers to buyer’s choice of product, dealer timing for buying, frequency of purchase, etc. for example, the buyer’s choice and the purchase of its product may be the response.