E-Marketing

E-marketing refers to the process of applying marketing principles and techniques using various forms of electronic media, primarily the internet. The terms e-marketing, internet marketing, online marketing, etc are used interchangeably and considered synonymous. We can say that it uses different technologies and media to connect customers and businesses. Especially in this era of technology, e-marketing has become a very important part of the marketing strategy of different companies.

The features of E-Marketing

The salient features of e-marketing are as follows:

• E-marketing provides firm the opportunity of global marketing.
• It is less expensive compared to other traditional means of marketing.
• It enables buying and selling of products from anywhere making the whole process of marketing easier.
• It allows the marketer to reach its targeted costumers in a board range of way.
• Buyers are flooded with choice of products, services and their sellers.
• It provides a vast array of information to birth the buyer and seller.
• It is interactive in nature, both in terms of eliciting response of providing instant response. This is a unique quality in today’s competitive market.

Classification of E-Marketing

There is different base to classify e-marketing. However, on the basis of the nature of the participants in the electronic commerce transactions, e-marketing has been classified into the following three categories.

1. Business to Consumer(B2C) E-Marketing
2. Business to Business(B2B) E-Marketing
3. Consumer to Consumer(C2C) E-Marketing

Business to Consumer(B2C) E-Marketing: This kind of e-marketing involves retailing products and service and directly to individual shoppers.

Business to Business(B2B) E-Marketing: This type of e-marketing involves in selling of products and services among business.

Consumer to Consumer(C2C) E-Marketing: This type of e-marketing involves consumer selling directly to consumers.

Limitations of E-Marketing

Although e-marketing has its share of advantages, there are few limitations too. Some of the major limitations are as follows:

• Customers can not physically feel or try the product before buying.
• Marketers are deprived of adding the personal touch/human factor in the process of exchange.
• Technology and high-speed internet is still rare commodity in developing country like Nepal which makes the process complicated.
• There is high chance of outright scams.