Bachelor of Business Administration (BBA) is an undergraduate degree program that focuses on developing foundational knowledge and skills in business and management. It covers a wide range of topics, including finance, marketing, human resources, operations, entrepreneurship, and business strategy.

The program equips students with practical skills, leadership abilities, and analytical thinking required for successful careers in business and management or for pursuing advanced studies like an MBA. BBA graduates often find opportunities in diverse industries such as banking, consulting, marketing, and corporate management.